Power of Podcasting Episode 1 How to create a powerful public relations through podcasting.
In this episode I will share with you how a branded podcast can be used to create a powerful public relations platform.
In a media-saturated world where bad news travels fast, you need a way to offset the negativity and build up your reputation among your customers. What’s a better way to tell your own story than by hosting a weekly podcast where you’re in charge of what gets shared?
For years Mobil Corporation sponsored Masterpiece Theater on PBS. Why? Because the company wanted to put a positive spin on their brand to offset any blowback related to such things as high prices at the gas pump, oil spills and geo-political issues. This simple sponsorship PR piece did wonders for both parties.
Your branded podcast can act in the same way, but instead of a sponsor of a show you may not agree with, you have an entire show that can act as a positive reflection of your brand. Keep in mind it helps if you have brand that is positive and not tied to an underworld syndicate.
If podcasting sounds like something you would like more information on then I invite you to visit my website stevejohann.com or message me here on Linked In.
You know podcasting is a powerful way to promote your organization but it should never be a substitute for your other marketing efforts. Instead it should be part of an integrated marketing plan. When done right, a podcast not only leverages your other marketing efforts but accentuates them as well.
If you need help with building a powerful promotional platform give me a shout at stevejohann.com or message me here on LinkedIn.
Now go out and be successful in all you do.